Consumer Insight Controller - FMCG Food

Join an innovative FMCG Food Business headquartered in the heart of London. Passionate about creating delicious and nutritious food products that delight customers, they are dedicated to understanding consumers' needs and preferences to drive the business forward.

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They are are seeking a talented and experienced Consumer Insights Controller to join the team in London. As the Consumer Insights Controller, you will play a crucial role in driving the business forward by providing key insights into consumer behavior, preferences, and trends. You will work closely with cross-functional teams to analyse market data, identify opportunities, and develop strategies to enhance product offerings and marketing efforts.

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Key Responsibilities:

• Lead the development and implementation of consumer research projects to gain deep insights into consumer behavior, preferences, and trends.

• Analyse market data, including sales trends, competitor activities, and consumer demographics, to identify key opportunities and challenges.

• Collaborate with marketing, product development, and sales teams to translate consumer insights into actionable strategies and initiatives.

• Develop and maintain a comprehensive understanding of our target audience and their needs through ongoing research and analysis.

• Monitor and evaluate the effectiveness of marketing campaigns and product launches, providing recommendations for optimization based on consumer feedback and market trends.

• Stay abreast of industry developments, emerging trends, and best practices in consumer research and insights.

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The ideal candidate will come from an FMCG Food background (other consumer categories will be considered) in consumer insights, market research, or related roles.

You will have a proven track record of leading consumer research projects and delivering actionable insights that drive business results.

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Location: London

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Package: £75,000 - £90,000 + Car Allowance + Bonus + Benefits

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