TRADE MARKETING MANAGER - DRINKS
A BRIEF OVERVIEW:
- Engaged to define, develop, innovate and execute the cross-channel strategy for UK&I.
- Project managed market research (Kantar, Nielsen) into shopper trends to determine two portfolio gaps.
- Initiated NPD development with Global teams of range extensions.
- Managed major on trade sales campaign to on-board customers for key supplier, through design and execution of a highly successful campaign ran predominantly through digital – all major social media channels, SEO, SEM and influencer marketing.
- Spearheaded major retailer instore 2 week sampling campaign for a key brand in the top 50 Tesco’s stores (London and South East).
KEY ACHIEVEMENTS:
- Highlighted to board two significant areas of weakness to the business (spirit gaps and lack of active digital brochure) and assisted in the on-boarding of two external spirit agencies and successfully curated the first UK Sales e-portfolio.
- Worked closely with off trade KAM to rebuild Tesco JBP, increasing distribution through main estate, and Sainsbury’s JBP resulting in range extension of one of the brands into main estate.
- Led series of shopper focus groups to test two new range extensions which resulted in Tesco listing a new flavour to sit alongside a key brand in the portfolio.
- Led series of shopper focus groups to test two new range extensions which resulted in Tesco listing a new flavour to sit alongside a key brand in the portfolio.
- Led a campaign leading to 50% uplift in sales and an average 15% increased instore footfall over a two week period.
- Executed participation in two major consumer shows. Sold total of 8,500 bottles in four days – a 40% increase on previous year’s sales. Sampled over 40,000 taster units.
WHAT THEY'RE LOOKING FOR:
- Brand, Trade or Shopper Marketing roles within the drinks industry.
- A progressive business with opportunities for progression and development.
- Open to company size from SME to Global bluechip.
- Ideally looking for permanent but open to FTC and interim/consulting projects.
DESIRED LOCATION: London & South-East
NOTICE: Immediately available