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Brand Management

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BRAND MANAGEMENT

Building brand equity, 

driving brand growth

Brand management is a highly popular area of marketing within Consumer Goods - which also makes it highly competitive.

Brand Managers are typically responsible for managing all aspects of a brand, with commercial responsibility for the P&L, progressing to more strategic roles at a senior level, developing and managing teams.

It's common for Brand Managers to have started their career from either an internship or graduate scheme, and progress through from Assistant Brand Manager up to Marketing Director and beyond.

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  • Meet the experts

    Rob Nelson

    After graduating from Northumbria University with a degree in business, I moved to London looking for a career which was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area of...

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    Rob Nelson

  • Meet the experts

    Sam Musgrave

    I’m one of the Directors and joint founding members of Allexo Search. After graduating from University, and spending just over a year travelling the world, I, like so many people, fell into the world of recruitment. Starting my career in 2006, I was naturally drawn towards and developed a strong interest in FMCG/Consumer Goods and I continue to ...

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    Sam Musgrave

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Allexo X Catology – Building High-Performing FMCG Teams

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