CRM & Loyalty

A growing area within Consumer Goods and Retail, with advancements in technology allowing brands and retailers to personalise their offers to their customers to maximise their appeal to them in a direct, targeted way, and to ultimately drive brand loyalty.

Consumers opting into a loyalty programme provides retailers and brands with valuable insights into the shoppers purchasing their products, such as age, location, frequency of purchase and what type of products they typically purchase together, which is valuable for strategic marketing decision-making.

Working within CRM and loyalty can offer broad exposure to both FMCG and retail, with a variety of different including campaign management, account management, insights & analytics.